Porsche 911 Targa 4S Exclusive Mayfair Edition: Named for London, Celebrates Targa Florio

Porsche 911 Targa 4S Exclusive Mayfair Edition

Porsche’s mouth-watering Exclusive customization program has produced yet another gem, and this one will be quite the rare stone. Just 10 911 Targa 4S Exclusive Mayfair Edition cars will be built, all based on regular 911 Targa 4S models but equipped with nifty Exclusive bits to commemorate the Targa Florio Italian endurance race.

Before you get your Porsche crests in a knot over the Mayfair, know this: It’s a U.K.-only special edition. The “Mayfair” in its name has nothing to do with the Targa Florio, instead referencing Porsche Centre Mayfair, the dealer/Exclusive Center outfit with sole ordering rights to the special edition. Okay, so it’s still odd, and it makes for a clunky name. But those lucky 10 buyers surely will forget soon enough, as pretty much everything about the Mayfair makes our Porsche radars beep with glee.

Porsche 911 Targa 4S Exclusive Mayfair Edition

First, there’s the Classic Silver paint, which gleams over 20-inch Fuchs-style black-painted wheels and a special front fascia. Inside, the adaptive sports seats feature the same gloriously retro houndstooth cloth inserts (Porsche calls the design “pepita”) that were used on the 911 50th Anniversary edition, as well as Rhodium Silver contrast stitching and embossed Union Jack flags. This being a modern Porsche, there are a few nonessentials pillaged from the automaker’s near-criminally-long options sheet, such as leather wrappings for the air vents, steering column, seatbelt buckles, and more, not to mention a leather key pouch and a “personalized photo book.” At least the good stuff’s included, too, with the 911 4S’s Powerkit (good for an extra 30 horsepower, for a total of 430), carbon-ceramic brakes, and Dynamic Chassis Control adaptive dampers all part of the deal, as are a Burmester sound system and LED headlights.



Even though the Mayfair is off-limits to us Yanks, Porsche tells us it is possible to loosely replicate it with Porsche Exclusive items here in the States. Certain bits, however, will be reserved for some time to ensure the Mayfair remains exclusive. If you happen to live in England and have a hankering for Porsches and anything to do with the Targa Florio, we suggest you hurry, as most of the Mayfair cars are spoken for. Oh, and bring £148,849.10—that’s $231,036 in American currency—as that’s what’s necessary to take one of these Exclusive 911s home. If that sounds steep, it’s at least slightly less than what Porsche charged Netherlanders for their special-edition 911 Targa 4S.

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